Function of Beauty is throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind. With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
Elieve Beauty & Wellness is a luxury aesthetic clinic offering advanced skincare, hair treatments, and wellness services that combine medical-grade technology with spa-like comfort. Their treatments are tailored to each client’s needs, encompassing laser therapies, rejuvenation services, and holistic wellness solutions. Positioned as a high-end self-care destination, the brand emphasizes precision, personalization, and a premium experience.
Biopelle is an advanced skincare company delivering evidence-based aesthetic solutions through licensed professionals. Their product lines span from anti-aging creams and growth factor serums to post-procedure care and corrective treatments, all using scientifically validated technologies. With a focus on multi-pathway skin rejuvenation, they strive to improve skin health, appearance, and resilience.
Soleil Toujours creates luxury sun care products that blend high-performance mineral SPF protection with skincare benefits, using clean, reef-safe, vegan-friendly formulas. Their offerings are designed so you can enjoy sun exposure without compromising on skin health, environmental standards, or beauty.
Primally Pure makes non-toxic, nature-based skincare and body care products using sustainably sourced, simple, and honest ingredients. Their product range includes deodorants, serums, balms, dry shampoos, and cleansing oils, all designed to be gentle, effective, and free from artificial fragrances, preservatives, or other harsh chemicals. With an emphasis on clean beauty, they also engage in regenerative practices, local ingredient sourcing, and transparent formulation.
Evian Brumisateur offers a mineral water facial spray that refreshes and hydrates skin with a fine, natural mist from the French Alps. Designed for daily use, the spray soothes sensitive skin, tones, and can also set makeup or revive it throughout the day. It provides lightweight, neutral-pH hydration compatible with all skin types.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.