EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.
Alexandria Professional isn’t just about hair removal—it’s about skin health and confidence. As the global leader in body sugaring, the brand has revolutionized the way people care for their skin with a natural, gentle alternative to waxing. Their signature sugaring paste, made from just sugar, lemon, and water, is safe for all skin types and helps exfoliate while removing hair. But Alexandria Professional goes beyond products—they’re on a mission to educate and empower estheticians and individuals alike, offering expert training and a full range of skin-loving solutions. Whether you're a pro or just starting your sugaring journey, Alexandria Professional makes smooth, radiant skin more than a goal—it makes it a reality.
Groomie Hers is transforming women’s grooming with cutting-edge tools designed for effortless, irritation-free care. From precision electric shavers that deliver a smooth, comfortable shave to the innovative light therapy mask, which promotes healthier, radiant skin, Groomie Hers is all about empowering women with high-performance beauty solutions. Whether you're looking for a quick, close shave or skin-rejuvenating technology, Groomie Hers blends convenience, effectiveness, and self-care—helping you feel confident in your skin, every day.
Curaloe is a skincare and wellness brand harnessing the healing power of organically grown Aloe Vera from the Caribbean. Their product line includes nourishing creams, gels, and supplements designed to support radiant skin and overall health. Curaloe blends nature and science for gentle, effective care inside and out.
Our intelligent Skin AI ® algorithm creates your optimal skincare system—four products that work perfectly together to target multiple goals. Our quiz analyzes Y’OUR Four Factors: how your skin acts naturally, what you expose it to, the way you treat it, and the positive changes you want to see.
OneSkin is a science-driven skincare brand focused on extending skin health and longevity. Powered by its proprietary OS-01 peptide, OneSkin’s formulas target aging at the molecular level to improve skin strength, hydration, and appearance. Their minimalist, data-backed approach helps users achieve healthier, more resilient skin.
Biopelle is an advanced skincare company delivering evidence-based aesthetic solutions through licensed professionals. Their product lines span from anti-aging creams and growth factor serums to post-procedure care and corrective treatments, all using scientifically validated technologies. With a focus on multi-pathway skin rejuvenation, they strive to improve skin health, appearance, and resilience.
Evian Brumisateur offers a mineral water facial spray that refreshes and hydrates skin with a fine, natural mist from the French Alps. Designed for daily use, the spray soothes sensitive skin, tones, and can also set makeup or revive it throughout the day. It provides lightweight, neutral-pH hydration compatible with all skin types.
Soleil Toujours creates luxury sun care products that blend high-performance mineral SPF protection with skincare benefits, using clean, reef-safe, vegan-friendly formulas. Their offerings are designed so you can enjoy sun exposure without compromising on skin health, environmental standards, or beauty.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.