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Business Analytics
To succeed in D2C, you need to keep a close eye on your business metrics. Your CAC is half the story. What about your COGS and other operational costs? Use tools like Source Medium, Ordermetrics and Lifetimely to help you track the real bottom line on your D2C efforts.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
Proxima is a predictive data intelligence platform that helps ecommerce businesses grow profitably. It uses a proprietary database of aggregated engagement and transactional data to generate high-intent audiences tailored to a brand's customers and products, which can be deployed to ad platforms to maximize marketing performance and acquisition efficiency. Proxima combines enterprise-grade analytics and benchmarks to provide businesses with insights and answers to key questions about their customers, products, and growth opportunities.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.