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Business Analytics
To succeed in D2C, you need to keep a close eye on your business metrics. Your CAC is half the story. What about your COGS and other operational costs? Use tools like Source Medium, Ordermetrics and Lifetimely to help you track the real bottom line on your D2C efforts.
Parker Banking Services* platform integrates seamless financial services with real-time data insights. Offering free ACH and wire transfers, along with millions in FDIC insurance**, it also provides analytics tools to track profitability, sales, and ad performance. The platform helps brands to make smarter, faster financial decisions using deep integration across ecommerce tools and financial systems.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.