Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Boka makes oral care products inspired by natural ingredients. Boka's toothpaste Ela Mint is the first nontoxic, natural toothpaste with science-backed ingredients that outperform fluoride.
Stryx helps men clear up any imperfections – pimples, razor burns, scars or other discoloration.
Harry’s offers shaving tools and well-rounded skin care for every man: thoughtfully made, honestly priced, with a quality guarantee.
Static Nails is a nail care company that offers award-winning Reusable Pop-On Manicures®.
Clinical Skin is an innovative professional-grade skincare and facial tool line designed to help improve visible signs of aging & deliver optimal results.
Goop is a curated online marketplace focused on the intersection of lifestyle and wellness.
By Humankind offers high-performing personal care products that are kinder to your body and our planet. Refill as needed to help save our planet from single-use plastic waste.
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
Native creates personal care products that are better for your body. Every product we make is thoughtfully formulated to keep you feeling and smelling fresh. Clean ingredients & cruelty free.
Mexican botanicals for bath and body, taking inspiration from the nopal cactus–one of the most sustainable, nourishing, and versatile plants in the world.
Everything you need to build a better D2C brand, business and tech stack.
