Best Bathroom Brands

In the bathroom category: You have to get creative as an online direct-to-consumer business. It’s not easy to stand out from the options available in retail stores. Your benefits, performance, brand, price etc all need to be positioned perfectly. Tushy does this well with toilet paper. Dude Products also tapped into a consumer mindset very well. And finally Bruush in the toothbrush category is also one to look at.
OneBlade
OneBlade

OneBlade makes sophisticated and refined razors and shaving products engineered from the ground up to give you the cleanest shave.

Dude Products
Dude Products

Don't get caught with your pants down away from home, travel DUDE-style with individually wrapped wipes to keep your DUDE parts fresh wherever you go.

Iron Lion Soap
Iron Lion Soap

The Alternative, Small Batch & Klean Soap and Hygiene Goods

OUTLINES
OUTLINES

The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.

Bippy
Bippy

Bippy is soft, absorbent, lint-free and most importantly: sustainable toilet paper. Made with bamboo fibers, it’s super soft.

Musee
Musee

Musee specializes in crafting handmade bath products, including bath balms, soaps, and candles, with a focus on natural ingredients and skin-safe formulations. Their products, often themed and designed for relaxation and care, support various causes, including partnerships with organizations like St. Jude Children's Research Hospital to contribute to meaningful causes.

How we roll
How we roll

Eco friendly toilet paper subscription.

Plant Paper
Plant Paper

Using wood to wipe is an idea whose time should long since have passed. PlantPaper is on a mission to end the century-long reign of tree paper, which has been catastrophic to human and planetary health.

Baulane
Baulane

Baulane creates luxury stone bathroom furniture for the world’s most desirable addresses. Baulane is a premium design-led bathroom brand that brings together artistic expression with high quality, premium manufacturing.

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Tushy
Meet TUSHY! A bidet attachment and instant life upgrade that installs in just minutes with no extra electricity or plumbing
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What Are Direct-To-Consumer (D2C/DTC) Bathroom Brands?

Direct-to-consumer (D2C or DTC) bathroom brands are cutting-edge companies that sell bathroom fixtures, accessories, and toiletries directly to customers via online platforms.

This business model sidesteps traditional retail channels, enabling these brands to offer high-quality products at more affordable prices. Innovators like Tushy, for bathroom bidets, and Bathing Culture, for sustainable bath products, have redefined bathroom essentials by focusing on eco-friendliness, design innovation, and user experience. By leveraging direct sales, these brands cultivate closer relationships with their customers, providing personalized service and utilizing feedback to swiftly adapt and innovate their product lines.

What Are The Best Direct-To-Consumer Bathroom Brands?

Among the leaders in the D2C bathroom space, Tushy stands out for its environmentally friendly bidet attachments that promote hygiene and sustainability. Bathing Culture is renowned for its organic, biodegradable body products, housed in refillable packaging. Another notable brand, Parachute, offers premium quality towels and bathrobes that combine luxury with eco-conscious manufacturing practices.

These brands excel not only in product quality but also in their commitment to sustainability and customer satisfaction. They have successfully created niche markets for themselves by addressing specific consumer needs and preferences, setting new standards in the bathroom products industry.

What Are Current Trends In The Direct-To-Consumer Bathroom Category?

The D2C bathroom category is witnessing several dynamic trends, with sustainability leading the charge. Consumers are increasingly drawn to products that are eco-friendly and sustainably sourced, driving brands to innovate with materials and manufacturing processes. There's a growing demand for smart bathroom technologies, such as water-saving fixtures and automated hygiene products, reflecting a broader trend towards home automation and efficiency.

Personalization is another key trend, with brands offering customized products and experiences to meet individual preferences. Moreover, the rise of minimalist, design-forward aesthetics is influencing product design, emphasizing functionality and simplicity. These trends showcase a sector that's rapidly evolving, driven by consumer values and technological advancements, shaping the future of bathroom products and experiences.