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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Sacheu

Sacheu Beauty is a skincare brand that embraces traditional Chinese beauty tools with a modern twist. Their stainless steel Gua Sha and facial rollers are designed to enhance your skincare routine by promoting lymphatic drainage and improving skin texture, offering a holistic approach to beauty that’s both effective and stylish.

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Then I Met You

Go deeper with your skin care rituals and experience the transformative benefits of our award-winning and cruelty-free formulations, thoughtfully designed to give you the most dewy and radiant glow.

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Saie

Saie makes products that are designed by experts, backed by industry secrets and made for beauty fans everywhere. Saie hello to clean makeup you’ll love.

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EADEM

EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.

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ColourPop

ColourPop is a beauty brand that redefines luxury with high-quality, affordable makeup products. Known for their vibrant and innovative color cosmetics, they offer everything from eyeshadows and lipsticks to skincare, all developed and manufactured in-house. Committed to cruelty-free practices, ColourPop provides trendsetting beauty solutions that are both wallet-friendly and community-focused.​⬤

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About Face

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

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Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

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ILIA

ILIA Beauty leads the clean beauty movement with conscious, award-winning products.

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Mented Cosmetics

From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.

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bareMinerals Development

bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.

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Beekman 1802

Beekman 1802 combines the power of goat milk with clean skincare science to create gentle, effective products for sensitive skin. Known for their Bloom Cream moisturizer and goat milk-based serums, Beekman 1802's range focuses on balancing the skin microbiome while promoting better aging and hydration. Their commitment to kindness extends beyond skincare, with cruelty-free practices, eco-friendly initiatives, and community-driven efforts.

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Truly Beauty

Truly Beauty is a clean beauty brand that combines vegan ingredients with high-end actives to deliver real results. They offer a range of skincare, body care, and hair care products. These products are designed to nourish your skin and enhance your natural beauty. Truly Beauty focuses on creating products that look and smell great while being effective. All their products are cruelty-free and made with clean, high-quality ingredients.

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