Big Green Egg

Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

HubSpot is an award-winning inbound sales, marketing, service, and CRM platform, that helps businesses implement inbound in their businesses. It's used across all industries, but for eCommerce it's typically integrated with WooCommerce.

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

BigCommerce is an eCommerce solution that runs on its own servers — so you don’t have to buy web hosting or install anything on your computer to use it. With tons of built-in features, data tools, and more, BigCommerce is best for large or fast-growing businesses.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Affirm boasts that it can boost the average order value (AOV) customers spend when they’re shopping at your store by giving them a way to purchase your products with credit, but at a (potentially) lower cost than they would with a credit card.

Personizely is the ultimate CRO toolkit built to boost ecommerce performance with advanced A/B testing, popups, and website personalization. Run experiments across product pages, popups, themes, content, URLs, and pricing to uncover what drives more conversions. From price testing to theme split tests, Personizely makes it easy to optimize every element—no coding required. Engage visitors with personalized experiences, capture more leads with high-converting popups, and drive more sales through data-backed decisions. Confidently test every variation with real-time CRO insights that deliver measurable results.