Public Goods

HubSpot is an award-winning inbound sales, marketing, service, and CRM platform, that helps businesses implement inbound in their businesses. It's used across all industries, but for eCommerce it's typically integrated with WooCommerce.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Elevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus brands through server-side tracking capabilities. By providing D2C brands with an optimal method to gather maximum accurate 1st party data and transmit this data back to marketing channels, Elevar enables marketing platforms to operate more effectively, resulting in reduced customer acquisition costs and increased return on ad spend.

Clearco is a suite of performance financing products & services tailor-made to help founders win. A pay-as-you-grow pioneer and the world’s largest ecommerce investor, their mission is to remove the barriers between brilliant ideas, and brilliant businesses.

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Impact’s partnership platform lets you discover new partners and recruit them with automated nurture campaigns. Contract newcomers and negotiate payout terms. Track the traffic driven on your properties and engage/train partners. Optimize & adjust partner strategy in-app.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.

Gorgias is of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.

Deploy surveys in minutes to better understand your customers. Build audiences with your order and response data and sync the information and Shopify & Klaviyo to leverage the insights.

Trustpilot is known to hold brand reputations hostage and railroad them into paying for their service in order to remove negative reviews. Just read the reviews of their own product on their site and you will immediately see through the business model they are running to hurt brands. We feel that it is only right to use their profile as a tool to call them out as a bad actor in the space. We highly recommend you avoid paying them at all costs.

Retention.com integrates with the world’s leading marketing automation platforms to optimize list growth, reclaim abandonment cart revenue, and re-engage lapsed audiences through industry leading data integration systems. Maximize untapped revenue for your e-commerce store with a platform that’s built to increase customer retention and abandonment revenue.

Intelligems is the ultimate profit optimization tool for Shopify merchants. Run powerful split tests on site content, landing pages, site components, prices, offers, and shipping rates to understand the impact on your conversion rate and total profitability. Customize your tests and your traffic segments to find the “sweet spot” on pricing and unlock additional profitability.

Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products the waiting customers are alerted instantly to bring them back to your store and complete the purchase.

Wunderkind (formerly BounceX), does a few things - but most famously multi-channel marketing and ads. Their ad inventory is extensive and their team is laser-focused on delivering performance for their clients.

Klevu is AI-powered smart search. 
It adds contextually relevant synonyms to your catalog; continuously learns how shoppers interact with search on the store; selects and prioritizes the products you want promoted in the search and uses a 360 degree analysis of search patterns to drive traffic.

VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.

Recharge is the leading Shopify subscription solution for online businesses. It makes it easy to transform one-time products into subscription options.

Alloy is a no-code tool to create automated workflows that enable your organisation to run more smoothly across operations and communications. It's kind of like if Autopilot (Visual CRM) and Zapier had a child.