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Yotpo vs. Bazaarvoice: Tool Comparison

When it comes to choosing the right user-generated content (UGC) platform for your brand, Yotpo and Bazaarvoice stand out as top contenders, each offering distinct advantages. Yotpo excels in creating seamless customer journeys by integrating reviews, loyalty programs, SMS marketing, and visual UGC into a unified platform, making it a versatile tool for brands looking to drive engagement across multiple touchpoints.

On the other hand, Bazaarvoice specializes in leveraging authentic customer feedback and amplifying it through retail syndication, making it ideal for brands aiming to enhance their presence across various retail channels. Their robust suite of tools, including ratings and reviews, Q&A, and social commerce, helps brands build trust and convert browsers into buyers.

This comparison will dive into the key features, integrations, and pricing models of both platforms, helping you determine which solution aligns best with your brand's goals.

Yotpo

Reviews

Loyalty

Subscription

Bazaarvoice

UGC

Yotpo: What Is It?

Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.

Bazaarvoice: What Is It?

Bazaarvoice enables merchants to collect many types of user-generated content (UGC), including ratings and reviews, visual content, and shopper questions and answers. Leverage reviews on your website in many different ways and get insights on how your UGC is performing.

Yotpo Key Features

- Boost search visibility with Google Seller Ratings and Google Shopping Ads.- Sync reviews with SMS, loyalty programs for enhanced marketing synergy.- Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof.- Employ Smart Filters to display the most relevant reviews, boosting confidence.

Bazaarvoice Key Features

Yotpo Pricing

Yotpo’s Free plan includes automatic review requests, while the Pro plan at $199/month adds reviews moderation, on-site display, and 24/7 chat support.

Bazaarvoice Pricing

Bazaarvoice’s Essentials plan is free and includes shoppable video and photo galleries, with advanced features like influencer tracking and insights available in higher tiers.

Yotpo Integrations

Learn more about the tech stack integrations that Yotpo offers below. Key integrations include Klaviyo, Shopify, Replo, Rebuy, and Triple Whale.

Klaviyo

Email & SMS

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Shopify

Platform

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. Its ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Replo

Landing Pages

Create ultra-customizable landing pages published directly to Shopify, purpose-built for high-growth e-commerce teams. Replo combines powerful design flexibility with top-tier speed, ensuring your Shopify store stays optimized. Maintain brand consistency at scale with saved sections and design systems, while integrated analytics and A/B testing let you track and optimize—all without a developer.

Rebuy

Optimization

Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.

Triple Whale

Analytics

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Gorgias

CX & Support

Gorgias is one of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.

Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Bazaarvoice Integrations

Learn more about the tech stack integrations that Bazaarvoice offers below. Key integrations include Gorgias, Shopify, Okendo, Klaviyo, and MailChimp.

Yotpo: Key Brands

These highlight D2C brands from our database all currently leverage

Yotpo

in their tech stack:

Peloton

Category

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Olaplex

Category

Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.

Rare Beauty

Category

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

Yeti

Category

Yeti makes ultra-durable coolers, drinkware and bags that are the pinnacle of performance and built for every-day use.

Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

Bazaarvoice: Key Brands

These highlight D2C brands from our database all currently leverage

Bazaarvoice

in their tech stack:

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Yotpo vs. Bazaarvoice: Tool Comparison

Yotpo

Bazaarvoice

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