Unlimited Push Notifications
Unlimited Referrals
Automatic Storefront Log in (Shopify Plus)
Location-Based Push Notifications for Retail
14-Day Free Trial
Set up In Minutes
Enterprise Support (Slack Connect Channel)
Dedicated Developer Support
Bespoke Feature Builds
Custom Integrations
14-Day Free Trial
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After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
Little Trouble designs cool, comfortable clothing for kids (boys, girls & toddlers), with matching sets sometimes available for parents, all made with playful style and premium fabrics. Their pieces emphasize comfort, durability, bold graphics, and style that can keep up with active, curious little ones. Designed in California, the brand combines nostalgic, fun aesthetics with practical, soft, long-wear quality.
Hotel Chocolat is a British chocolatier and cocoa grower producing premium chocolates, hot chocolates, gift sets, cafés, and restaurants. They own their own cocoa farm (Rabot Estate in Saint Lucia), manufacture in Cambridge UK, and make design & sustainability central to their brand — from “tree to bar” to packaging. With cafes, restaurants, and over 160 stores, Hotel Chocolat blends luxury food retail, experience design, and ethical sourcing.
U Beauty is a science-backed skincare brand known for its multitasking formulas that simplify routines without sacrificing results. Powered by patent-pending SIREN Capsule Technology, each product delivers active ingredients where your skin needs them most. The result is visibly healthier, smoother, and more radiant skin with fewer steps.
Waterboy creates science-backed, sugar-free hydration solutions for recovery and daily wellness. Their products feature electrolytes, glutamine, and vitamins for rapid absorption and effectiveness. The brand stands out for its playful approach to hydration while remaining committed to quality and clean ingredients.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
After signing up with 1-800-D2C you'll be able to see more information about this premium Tool.
Novel helps eCommerce and retail brands reach customers in a modern, frictionless way through Apple and Google wallet passes. These branded digital passes act as always-on engagement tools, enabling brands to stay top-of-wallet — literally. By giving customers instant access to offers, loyalty rewards, and updates, Novel turns everyday mobile behavior into a powerful conversion channel.
Whether shoppers interact with your brand online or at retail locations, Novel bridges the gap with a unified mobile experience. Wallet passes make it easy for customers to redeem offers, access membership benefits, and engage with your brand at any touchpoint. This seamless cross-channel engagement helps increase foot traffic, boost repeat purchases, and strengthen brand affinity.
Push notifications are one of the most effective ways to reach customers — and Novel puts them at your fingertips. Brands can send personalized, timely alerts directly through wallet passes, ensuring shoppers never miss a new drop, sale, or promotion. These notifications help reengage customers, reduce churn, and increase overall campaign performance.
Novel’s wallet passes simplify loyalty building by enabling effortless referrals and reward redemption. Customers can easily share passes with friends, collect perks, and unlock exclusive benefits. This creates a self-sustaining cycle of engagement and advocacy, helping brands grow organically while delivering a premium customer experience.
What is Novel?
Novel is a platform that helps eCommerce and retail brands create branded Apple and Google wallet passes to drive conversions, loyalty, and seamless customer engagement.
How do wallet passes benefit my brand?
Wallet passes provide an always-accessible space on customers’ phones, giving them instant access to offers, loyalty rewards, and updates — helping increase repeat purchases and engagement.
Can Novel be used both online and in-store?
Yes, Novel works across digital and physical channels. Customers can use wallet passes for online promotions, in-store rewards, and cross-channel engagement.
How do push notifications work with Novel?
Brands can send targeted push notifications through wallet passes, keeping customers informed about promotions, new arrivals, and time-sensitive offers.
Does Novel support referrals?
Absolutely. Novel enables seamless referrals by allowing customers to share wallet passes with friends, helping brands grow through organic word-of-mouth.
Who is Novel best suited for?
Novel is ideal for eCommerce brands, omnichannel retailers, and loyalty-focused businesses looking to increase engagement, repeat purchases, and long-term customer retention.
Klaviyo makes it easy to create personalized SMS and email experiences at scale. With all your customer data in one place, you can launch campaigns faster, simplify segmentation, and unify your marketing and service efforts.
Everything you need to build a better D2C brand, business and tech stack.
