Novel

Mobile Wallet Marketing for Modern Retail

Novel empowers eCommerce and retail brands to drive conversions through Apple and Google Wallet passes. Built for seamless integration across online and in-store environments, Novel allows businesses to create branded wallet experiences that stay top-of-mind and at customers’ fingertips. Whether you're offering loyalty programs, digital coupons, or product updates, Novel transforms your wallet pass into a dynamic marketing channel.

Boost Engagement With Real-Time Push Notifications

Novel's platform lets brands deliver push notifications directly to a customer’s lock screen via wallet passes—making it easier to announce promotions, restocks, events, or flash sales. This high-visibility channel helps improve open rates and drive faster action compared to traditional email or SMS, turning passive customers into engaged repeat buyers.

Frictionless Referrals and Loyalty Activation

With Novel, every wallet pass becomes a gateway to loyalty. The referral features allow users to share passes easily with friends, amplifying reach while incentivizing word-of-mouth. These passes can also house loyalty points, QR codes, and personalized messages, creating an interactive brand touchpoint that enhances customer retention.

Easy to Deploy, Built to Convert

Designed with flexibility in mind, Novel’s wallet pass solution is quick to set up and works across both iOS and Android devices. Brands can customize pass visuals, automate workflows, and sync data with their CRM or eCommerce platforms. For DTC marketers and retail teams, Novel offers a low-friction, high-return tool to enhance brand loyalty and elevate the customer experience.