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Logan Hollowell creates ethereal designs with exquisite craftsmanship. Their jewelry collections are inspired by the celestial wonders of the universe and each piece is meticulously handcrafted using the finest materials, including ethically sourced gemstones and precious metals.

Gorjana is a jewelry brand inspired by the laid-back sophistication of Laguna Beach, offering a diverse range of stylish and versatile pieces. Their collections include necklaces, earrings, bracelets, and rings, designed to be layered and personalized, reflecting a commitment to craftsmanship and contemporary elegance.

Bulgari is an Italian luxury brand renowned for its exquisite jewelry, watches, fragrances, and accessories crafted with impeccable attention to detail and the finest materials. Founded in Rome in 1884, Bulgari epitomizes Italian excellence and creativity, drawing inspiration from the brand's Roman roots to create iconic designs that blend contemporary style with timeless elegance.

Roxanne First is a London-based fine jewelry studio specializing in solid gold, ethically sourced designs crafted for everyday wear and timeless elegance. Inspired by founder Roxanne First's Italian heritage and love for layering unique pieces, the collection features diamonds, sapphires, and semi-precious stones. Each stackable and durable piece is made to last forever, embodying effortless style and ethical craftsmanship.

Mejuiry crafts timeless, minimalist jewelry that embodies elegance and everyday luxury. Each piece is thoughtfully designed with fine materials like gold vermeil, sterling silver, and ethically sourced gemstones, creating versatile accessories for any occasion. Perfect for layering or wearing solo, Mejuiry's collection balances modern sophistication with effortless style, allowing you to express your unique look with confidence.
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Maria Black is a contemporary jewelry brand that merges artistic expression with modern design and sustainability. Known for its sleek, gender-fluid pieces and innovative customization, the brand encourages individuality and personal storytelling. Maria Black redefines fine jewelry with a bold, minimalist edge.

Completed Works is a contemporary design label based in London, known for its unique approach to jewelry and ceramics. Their pieces combine architectural forms with sustainable practices, using recycled materials and ethical production methods. The brand emphasizes storytelling and craftsmanship, producing wearable art and functional decor that reflect social and cultural narratives.

Body Candy is a leading online retailer of body jewelry, offering thousands of styles for every piercing imaginable—from belly rings and nose studs to industrial barbells and cartilage earrings. Known for their affordability and constant new arrivals, Body Candy allows customers to express their style with quality pieces made from surgical steel, titanium, and other hypoallergenic materials. The brand also features seasonal collections and exclusive designs.
Direct-to-consumer (D2C/DTC) jewelry brands are innovative companies that design, manufacture, and sell jewelry directly to consumers, primarily through online platforms. This business model eliminates the need for traditional retail intermediaries, allowing these brands to offer high-quality, meticulously crafted pieces at more accessible price points. By engaging directly with customers, D2C jewelry brands can provide personalized shopping experiences, custom design services, and responsive customer support. Brands such as Mejuri, Aurate, and Vrai have emerged as leaders in this space, redefining luxury by prioritizing transparency, sustainability, and ethical sourcing.
The best D2C jewelry brands are distinguished by their commitment to quality, ethical practices, and customer-centric services. Mejuri is celebrated for its fine jewelry designed for everyday wear, striking a balance between luxury and affordability. Aurate offers a range of pieces from minimalist to statement, all crafted with ethically sourced materials and transparent pricing.
Vrai stands out for its lab-grown diamonds and sustainability-driven approach, appealing to eco-conscious consumers seeking luxury with a lower environmental impact. These brands excel by combining craftsmanship, ethical standards, and direct engagement with their customers, setting new benchmarks for the jewelry industry.
The D2C jewelry category is witnessing several key trends that reflect evolving consumer preferences and values. There's a growing emphasis on sustainability and ethical sourcing, with brands increasingly using recycled metals and conflict-free or lab-grown gemstones.
Customization and personalization are also becoming more prevalent, as consumers seek unique pieces that reflect their individual style and stories. Additionally, the rise of digital-first engagement has led to innovative online shopping experiences, including virtual try-ons and consultations. These trends underscore a shift towards more responsible consumption, individual expression, and the leveraging of technology to enhance the customer journey in the jewelry sector.