Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Pete & Pedro is a men’s grooming brand that provides high-quality products for hair, skin, beard, and body care. Founded by style influencer Aaron Marino (Alpha M), the brand combines salon-grade performance with an approachable style, helping men feel confident and well-groomed. Their lineup includes best-selling hair pastes, facial cleansers, deodorants, and signature colognes.
Highlight Rituals offers a range of body care products formulated with adaptogens and clinically studied ingredients to enhance both skin health and overall well-being. Their line includes body washes and creams designed to reduce stress, improve hydration, and support the skin barrier, all with clean, non-toxic formulas. The brand emphasizes science-backed self-care rituals that elevate daily routines.
Little Urchin offers a range of eco-conscious sun care and skincare products made with natural and organic ingredients, free from toxins and synthetic chemicals. Designed for all ages, their reef-safe, non-nano zinc sunscreens are formulated to protect skin while minimizing environmental impact.
Humble offers personal care products made with a minimalist approach—focusing on short ingredient lists, natural formulations, and sustainability. Their deodorants and body care items are cruelty-free, aluminum-free, and packaged with eco-friendly materials for conscious consumers.
Zero Waste MVMT creates eco-friendly, plastic-free products designed for both you and the planet. Our thoughtfully crafted essentials use natural, non-toxic ingredients that are better for your body and the environment. Join us in making sustainable living simple, without compromising on quality or effectiveness.
100% vegan, cruelty-free and sustainable skincare - created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.
Wiley Body is a plant-based baby skincare brand. Their signature formula is packed with all the good stuff for babies skin! Aloe Vera, chamomile, bearberry, vitamin E and so much more. Only the best for our littles.
Vyrao fragrances are amplifiers of energy. They brought together a master perfumer, plant and flower remedies, and a powerful energetic healer to create five scents, each with the intention of evoking positive emotion.
Good skincare for all? Versed Skincare is non-toxic, vegan, sustainably-minded skincare brand powered by experts.
Vacation is sunscreen for those who take leisure seriously. Inspired by 80s/90s nostalgia, Vacation not only smells great with notes of coconut, banana, pineapple, orange blossom, its also vegan, cruelty-free, and reef friendly.
UMZU supplements are easy to trust, easy to use and easy to understand. Every supplement is built from nature, backed by science and designed to support a specific area of your health.
Everything you need to build a better D2C brand, business and tech stack.
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