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Best Pantry Brands

The pantry category keeps expanding with brands like Fly By Jing & Omsom defining the playbooks for how to build hype & community as you find product-market-fit before taking on the big retailers. Here are the best players in the game.
Diaspora

Diaspora is building a better spice trade, equitably and deliciously. They source India's freshest, heirloom, and single-origin spices, directly from their partner farms to bring you next level flavor and fragrance!

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Goodles

Mac 'n' cheese just got a makeover. Co-founded by actress Gal Gadot, Goodles is a healthier macaroni and cheese alternative that has 15g of protein, 6g of fiber, prebiotics to support gut health, and 21 nutrients from organic plants.

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Oat Haus

The world’s first oat-based spread. Their original flavor has the warm, cinnamon taste of granola and the silky smooth texture of a nut butter.

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Dr Wills

Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.

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Firebelly Tea

Davids Tea founder created a new brand with Shopify president Harley Finkelstein and it's Firebelly Tea, a 21st century tea brand for modern living. Firebelly Tea has 20 tea flavors and uses 100% compostable bags inside its tea boxes.

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Occo

Sealed in airtight, half-teaspoon portions, Occo’s pre-measured, super fresh spice pods make it easy—and way more delicious—to explore flavors and master recipes from around the world.

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OMSOM

Omsom is here to bring proud, loud Asian flavors to your fingertips any day of the week, sitting in your pantry right between the tomato sauce and olive oil.

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INBLOOM

INBLOOM is a holistic nutritional brand by Kate Hudson. Each formulas is a blend of whole-food and plant-based ingredients that can easily be shaken, whisked or blended with liquid or any of your favorite recipes.

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Nuggs

NUGGS utilize an advanced soy protein technology that enables a hyper-realistic simulation of the texture and flavor of an animal-based nugget.

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Noodelist

Delicious, Guilt-Free, Plant-Based, Low fat Noodles. One of the secrets to these tasty and healthy noodles is Moroheiya, a super plant that has been used in the kitchen since ancient Egyptian times.

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Loisa

Loisa is a Latinx food line made with upgraded seasoning blends, spices, and cooking sauces. Each month, 2% of sales are donated to an organization fighting for food justice.

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Cabi

Easy-to-use Japanese flavors. It’s all you need. No cooking required, unless desired.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Pantry Brands?

Direct-to-consumer pantry brands are revolutionizing the way we shop for our kitchen staples by offering high-quality, often artisanal and sustainably sourced food products directly to customers via online platforms. This model eliminates the middleman, allowing for fresher products, transparent sourcing, and a closer connection between producers and consumers. These brands often focus on niche markets, such as organic, non-GMO, gluten-free, or vegan products, catering to specific dietary needs and preferences. By leveraging social media and e-commerce, D2C pantry brands can quickly adapt to changing consumer tastes and trends, offering a personalized shopping experience that traditional grocery channels struggle to match.

What Are The Best Direct-To-Consumer Pantry Brands?

Among the best direct-to-consumer pantry brands are Thrive Market, Public Goods, and Misfits Market. Thrive Market specializes in organic and non-GMO foods, offering a wide range of pantry staples at reduced prices through a membership model. Public Goods stands out for its minimalist approach, providing a curated selection of high-quality essentials with an emphasis on eco-friendly packaging and sustainable practices. Misfits Market takes a unique approach to reduce food waste by delivering boxes of imperfect but perfectly edible fruits and vegetables, along with pantry items, directly to consumers' doors. These brands not only offer convenience and value but also align with consumers' growing desire for sustainability and health-conscious eating.

What Are Current Trends In The Direct-To-Consumer Pantry Category?

The direct-to-consumer pantry category is currently witnessing several key trends, including an increased focus on sustainability, personalized nutrition, and the rise of subscription models. Sustainability is a major driving force, with brands investing in ethical sourcing, eco-friendly packaging, and initiatives to reduce food waste. Personalized nutrition is another growing trend, as consumers seek out products tailored to their specific health needs and dietary preferences, such as keto, paleo, or allergen-free options. Subscription models are becoming increasingly popular, offering the convenience of regular deliveries and the ability to discover new products tailored to individual tastes. These trends reflect a broader shift towards more conscious consumption and a desire for a more customized, convenient, and ethical shopping experience in the pantry category.

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