What is an existing huge category in CPG is also a booming one in DTC. Cereal brands like Magic Spoon have been thrown into DTC stardom, but also brands like Atlas with nutrition bars. An ever-expanding category which never rests.
With 70% less sugar and as much as eight times the protein of its conventional counterparts, Three Wishes is a plant-based, gluten-free-certified cereal free from wheat, dairy, soy, oats, corn, rice and peanuts.
Splendid Spoon is a holistic wellness brand that is rethinking the way people eat, lose weight, and relate to food through ready-to-eat, plant-based soups and smoothies.
Gooey is hazelnut chocolate spread made with only the good stuff AKA low sugar and no dairy or palm oil. PS you can get your second jar 25% off with the code GOOEYDUO.
Mac 'n' cheese just got a makeover. Co-founded by actress Gal Gadot, Goodles is a healthier macaroni and cheese alternative that has 15g of protein, 6g of fiber, prebiotics to support gut health, and 21 nutrients from organic plants.
Biltong is already a favorite of travellers, healthy eaters, and people who enjoy a diverse snacking regimen. It's a high-protein snack that's tasty, nutrient dense, and all ready for you to sink your teeth into.
Rootless is the once-daily nutrition bite powered by seaweed’s astonishing health benefits that comes in three delightful flavors: Double Strawberry, Coconut Chai, or Orange Pistachio.
Gem is a real food vitamin. It basically shrinks real food nutrients into tiny little cubes to support your daily nutritional needs with ingredients you understand.