Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Give your eyes a rest with MTHK, this multivitamin and eye spray was formulated by specialists at Moorfields Eye Hospital to rejuvenate and protect screen-tired eyes.
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Jude is the bladder care company that is smashing taboos and making products like pads, liners, and supplements made with pumpkin seed extract and soygerm extract to help strengthen the bladder.
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First Person's natural brain supplements are formulated with functional mushrooms and premium natural ingredients to enhance your mental state throughout the day, while supporting long-term brain health.
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Rootless is the once-daily nutrition bite powered by seaweed’s astonishing health benefits that comes in three delightful flavors: Double Strawberry, Coconut Chai, or Orange Pistachio.
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Gem is a real food vitamin. It basically shrinks real food nutrients into tiny little cubes to support your daily nutritional needs with ingredients you understand.
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Nutri Rich is a vitamins company made for skeptics like you. They pride themselves on honest sourcing, third party testing and showing their work.
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Neuro has dedicated the past 5 years to create great-tasting products that conveniently and effectively get us in the right mental state at the right time.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Elevated, craveable botanical wellness essentials. Expertly crafted by nutritionists and chefs to help you feel, think and live your best.
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Thesis is a science-backed nootropics brand offering personalized supplement blends to enhance cognitive performance and mental clarity. Their formulations are crafted using clinically studied, vegan ingredients like Ashwagandha, Bacopa Monnieri, and Alpha GPC, tailored to support goals like focus, energy, creativity, and stress reduction. Thesis' products help their customers optimize brain health and focus throughout the day.
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Powered by nature and dosed by scientists, this first-of-its-kind multivitamin was designed to support (not overstimulate!) your immune system with a perfectly balanced bioactive blend of 9 mushrooms and 9 vitamins.
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A breakthrough range of supplements designed to redefine our attitudes to health, The Nue Co. offers targeted solutions to a swathe of common problems – from promoting gut health and supporting stress management to bolstering immunity and easing muscle aches.
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