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Best Water & Seltzer Brands

The water category never seizes to evolve. Recently, Liquid Death completely rewrote the script for selling online, and they won’t be the last to do it. Liquid Death focuses on sustainability by offering a canned alternative to bottled drinks.
Olipop
Olipop

Olipop is a deliciously fizzy tonic that combines the benefits of prebiotics, plant fiber, and botanicals to support your microbiome and benefit digestive health.

Moment
Moment

Beverages packed with natural adaptogens to increase alpha brainwaves, letting you clear your mind and reset... just like meditation.

TOOLS used
Liquid Death
Liquid Death

Liquid Death is a completely unnecessary approach to bottled water. In fact, they strive to be unnecessary in everything they do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.

Trip
Trip

TRIP offers a CBD range that fits effortlessly into your life, in the form or drinks and oils.

Aura Bora
Aura Bora

Instead of artificial, uninspired fruit flavors, Aura Bora uses plant-based ingredients to herb up (like spice up HAHA) your sparkling water experience.

Recess
Recess

Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves — despite an increasingly stressful world.

Beverage
JUST water
JUST water is the 100% responsibly sourced mountain spring water packed in plant-based cartons.
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What Are Direct-To-Consumer (D2C/DTC) Water Brands?

Direct-to-consumer (D2C or DTC) water brands are companies that market and sell bottled water directly to consumers, bypassing traditional retail channels. These brands often emphasize unique selling points such as enhanced mineral content, eco-friendly packaging, or innovative filtration processes to differentiate themselves in a crowded market. The rise of D2C water brands is fueled by consumer demand for convenience, quality, and sustainability.

They offer subscription services, home delivery, and personalized customer experiences, leveraging online platforms to connect with health-conscious and environmentally aware consumers. Brands like Liquid Death have gained notoriety for their bold marketing and commitment to environmental causes, illustrating the potential for D2C brands to make a significant impact in the beverage industry.

What Are The Best Direct-To-Consumer Water Brands?

Among the plethora of D2C water brands, a few stand out for their exceptional product quality, innovative packaging, and commitment to sustainability. Liquid Death has captured consumers' attention with its canned water, emphasizing eco-friendliness and a punk rock ethos. Another notable brand is PathWater, which offers purified water in reusable aluminum bottles, aiming to reduce plastic waste. These brands excel not only because of their product quality but also due to their unique branding and direct engagement with consumers online, creating a loyal customer base passionate about the products and the values they represent.

What Are Current Trends In The Direct-To-Consumer Water Category?

The D2C water category is witnessing several evolving trends, primarily driven by sustainability concerns and technological advancements. Eco-friendly packaging is a significant trend, with brands increasingly adopting aluminum cans and bottles, which are more sustainable than plastic.

There's also a growing emphasis on functional waters, enhanced with vitamins, minerals, or electrolytes, catering to health-conscious consumers looking for hydration plus added health benefits. Additionally, personalization and subscription models are becoming more prevalent, allowing consumers to have tailored products delivered regularly to their doorstep. These trends reflect a broader shift towards more responsible consumption patterns and a desire for products that support well-being and environmental stewardship.