TRIP produces premium CBD-infused drinks and oils designed to promote calm, focus, and relaxation without compromising taste. Their range includes sparkling beverages and wellness products crafted with natural ingredients and no added sugar. The brand blends functionality and flavor to redefine modern wellness and mindful living.
Nature’s Twist is a sugar-free juice drink brand offering bold fruit flavors with zero sugar and no caffeine. Their beverages are crafted to provide refreshing taste and vibrant citrus profiles, designed for enjoyment at any time of day.
A refreshingly sweet iced tea that cuts out the sugar and calories but adds prebiotics for gut health.
Liquid Death is a completely unnecessary approach to bottled water. In fact, they strive to be unnecessary in everything they do. Because unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy than “necessary” things.
JUST water is the 100% responsibly sourced mountain spring water packed in plant-based cartons.
Refreshing hibiscus-infused waters with a tart and naturally sweet flavor profile. Ruby's products are organic, gluten-free, and contain zero calories, making them a hydrating and antioxidant-rich alternative to sugary drinks.
Dash offers British spring water with a dash of wonky fruit. No Calories, No Sugar, No Sweetener (naturally) three simple Ingredients. Wonky Fruit & Veg. Bubbles. The different types offered are: Lemon, Peach, Raspberry, Blackcurrant, Cucumber.
A hibiscus water alternative that doesn't compromise on flavor, and has benefits to boot: antioxidants, vitamins and electrolytes.
Direct-to-consumer (D2C or DTC) water brands are companies that market and sell bottled water directly to consumers, bypassing traditional retail channels. These brands often emphasize unique selling points such as enhanced mineral content, eco-friendly packaging, or innovative filtration processes to differentiate themselves in a crowded market. The rise of D2C water brands is fueled by consumer demand for convenience, quality, and sustainability.
They offer subscription services, home delivery, and personalized customer experiences, leveraging online platforms to connect with health-conscious and environmentally aware consumers. Brands like Liquid Death have gained notoriety for their bold marketing and commitment to environmental causes, illustrating the potential for D2C brands to make a significant impact in the beverage industry.
Among the plethora of D2C water brands, a few stand out for their exceptional product quality, innovative packaging, and commitment to sustainability. Liquid Death has captured consumers' attention with its canned water, emphasizing eco-friendliness and a punk rock ethos. Another notable brand is PathWater, which offers purified water in reusable aluminum bottles, aiming to reduce plastic waste. These brands excel not only because of their product quality but also due to their unique branding and direct engagement with consumers online, creating a loyal customer base passionate about the products and the values they represent.
The D2C water category is witnessing several evolving trends, primarily driven by sustainability concerns and technological advancements. Eco-friendly packaging is a significant trend, with brands increasingly adopting aluminum cans and bottles, which are more sustainable than plastic.
There's also a growing emphasis on functional waters, enhanced with vitamins, minerals, or electrolytes, catering to health-conscious consumers looking for hydration plus added health benefits. Additionally, personalization and subscription models are becoming more prevalent, allowing consumers to have tailored products delivered regularly to their doorstep. These trends reflect a broader shift towards more responsible consumption patterns and a desire for products that support well-being and environmental stewardship.
Everything you need to build a better D2C brand, business and tech stack.
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