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Yotpo vs. Bazaarvoice: Tool Comparison

When it comes to choosing the right user-generated content (UGC) platform for your brand, Yotpo and Bazaarvoice stand out as top contenders, each offering distinct advantages. Yotpo excels in creating seamless customer journeys by integrating reviews, loyalty programs, SMS marketing, and visual UGC into a unified platform, making it a versatile tool for brands looking to drive engagement across multiple touchpoints.

On the other hand, Bazaarvoice specializes in leveraging authentic customer feedback and amplifying it through retail syndication, making it ideal for brands aiming to enhance their presence across various retail channels. Their robust suite of tools, including ratings and reviews, Q&A, and social commerce, helps brands build trust and convert browsers into buyers.

This comparison will dive into the key features, integrations, and pricing models of both platforms, helping you determine which solution aligns best with your brand's goals.

Yotpo helps brands collect product reviews that build social proof, crucial for driving sales. With AI-powered review widgets, Yotpo can easily gather high-quality product reviews that influence customer purchasing decisions. Yotpo's partner integrations allow brands to display reviews and star ratings across social media and search engines like Google as well.
Bazaarvoice enables merchants to collect many types of user-generated content (UGC), including ratings and reviews, visual content, and shopper questions and answers. Leverage reviews on your website in many different ways and get insights on how your UGC is performing.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
Yotpo’s Free plan includes automatic review requests, while the Pro plan at $199/month adds reviews moderation, on-site display, and 24/7 chat support.
Bazaarvoice’s Essentials plan is free and includes shoppable video and photo galleries, with advanced features like influencer tracking and insights available in higher tiers.
Learn more about the tech stack integrations that Yotpo offers below. Key integrations include Klaviyo, Shopify, Replo, Rebuy, and Triple Whale.
Klaviyo
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Shopify
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Replo
Create ultra-customizable landing pages published directly to Shopify, purpose-built for high-growth e-commerce teams. Replo combines powerful design flexibility with top-tier speed, ensuring your Shopify store stays optimized. Maintain brand consistency at scale with saved sections and design systems, while integrated analytics and A/B testing let you track and optimize—all without a developer.
Rebuy
Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.
Triple Whale
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Gorgias
Gorgias is of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.
Shopify
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Okendo
Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.
Klaviyo
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
MailChimp
With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.
Learn more about the tech stack integrations that Bazaarvoice offers below. Key integrations include Gorgias, Shopify, Okendo, Klaviyo, and MailChimp.
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Briggs and Riley
Briggs and Riley designs premium luggage and travel gear built for performance, durability, and style. Known for its lifetime guarantee and innovative features, Briggs and Riley offers smart, versatile solutions for travelers who demand reliability and refined craftsmanship—wherever their journeys take them.
Peak State Coffee
Peak State Coffee is a wellness-focused coffee brand that infuses organic, mold-free beans with adaptogens like lion’s mane and ashwagandha. Designed to boost focus and reduce stress, each blend supports mental clarity and sustained energy. It's coffee upgraded for body and mind.
Buki Brand
Buki is a Seattle-based apparel brand blending technical innovation with minimalist design to create ultra-comfortable, performance-driven clothing. Using proprietary fabric technology, Buki offers breathable, wrinkle-resistant, and thermoregulating pieces for modern lifestyles. It’s smart clothing made for movement, travel, and everyday ease.
These highlight D2C brands from our database all currently leverage 
Bazaarvoice
 in their tech stack:
Sculpted by Aimee
Beauty
Sculpted by Aimee is an award-winning Irish beauty brand created by makeup artist Aimee Connolly, offering easy-to-use, multi-purpose products for a flawless, radiant look. With a focus on skin-loving ingredients and versatile formulas, the brand empowers beauty routines that are both effortless and effective. It’s smart, sculpted beauty for everyday confidence.
The Hair Lab by Strands
Hair Care
The Hair Lab by Strands offers personalized hair care powered by science and guided by your unique hair biology. Through at-home testing and AI-driven analysis, it creates custom shampoo and conditioner formulas tailored to your scalp and strand needs. It’s hair care that’s smart, simple, and made just for you.
Dr. Berg
Health & Wellness
Dr. Berg is a trusted name in health and wellness, known for making complex nutrition science simple and accessible. Specializing in ketogenic and intermittent fasting strategies, Dr. Eric Berg has helped millions take control of their health through educational content, high-quality supplements, and practical guidance. His brand is built on the philosophy that real, sustainable health starts with understanding your body’s needs—focusing on natural ingredients, holistic healing, and evidence-based nutrition. Whether you’re looking to improve energy, support weight loss, or optimize overall wellness, Dr. Berg provides the tools and knowledge to help you thrive.