Best Running Brands

If you’re a die-hard runner, you literally run through gear very quickly. Unless - you’re buying high-quality goods, of course. So here’s a list of some of the best gear money can buy. We highlight everything from t-shirts and shorts via Soar, to new shoe brands you may have never heard of with Atreyu. Happy running!
Ten Thousand
Ten Thousand

Ten Thousand is a sports apparel brand which stands for a stoic dedication to continuous improvement. They make famous workout shorts, but have expanded into other apparel lines.

Tracksmith
Tracksmith

Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. They craft products, tell stories and create experiences that enrich the running experience.

Janji
Janji

Award-winning running apparel and gear designed for you and the planet, with 2% of every sale going towards their water charity partners.

Run Gum
Run Gum

Run Gum is an easy-to-use caffeine boost that keeps your stomach clean so that you can focus on your mileage. Runners who chew Run Gum before each run are able to get the energy they need to maximize every mile, train for their next race and reach their fitness goals.

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Ciele
Ciele

Ciele aims to move people to movement, to connection and to community through considered running equipment and exceptional experiences. Designed for athletes and adventurers of all kinds.

On Running
On Running

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.

Soar Running
Soar Running

Soar is a running performance brand based out of London. Founder Tim Soar created the company out of a desire to bring the best fabrics to runners, without sacrificing fashion. Overall, it is some excellent running gear.

Satisfy Running
Satisfy Running

Satisfy Running is a boutique running apparel brand out of Paris. They believe that free minds lead to creativity and innovation and that moments of clarity create beauty and disruption.

Hylo
Hylo

Hylo makes athletic sneakers for superior performance. As a company, they believe it’s their responsibility to protect the future of sport .

Torsa
Torsa

Built on the foundation of inspiring change, Torsa creates running products to enhance performance, using design-led thinking and functionality at their core. Their mission is to inspire people to harness training in the pursuit of greatness.

Apparel
Soar Running
Soar is a running performance brand based out of London. Founder Tim Soar created the company out of a desire to bring the best fabrics to runners, without sacrificing fashion. Overall, it is some excellent running gear.
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What Makes a Good Direct-To-Consumer (D2C/DTC) Running Brand?

Successful direct-to-consumer (D2C) running brands distinguish themselves by offering products that blend performance, innovation, and a deep understanding of runners' needs. According to a report by the NPD Group, running shoe sales increased by 7% in 2019, reflecting the growing demand for quality running gear. Top D2C running brands stand out by offering footwear and apparel that cater to both amateur joggers and professional athletes. These brands often focus on high-tech materials and design innovations that enhance performance, comfort, and durability. A hallmark of successful D2C running brands is their ability to provide a personalized shopping experience, using customer data to recommend products and tailor marketing messages.

For e-commerce managers and SaaS employees in the running industry, leveraging technology to connect with and understand their audience is key. Effective use of tools like customer relationship management (CRM) software, advanced analytics, and personalized digital marketing strategies are integral. Additionally, leading D2C running brands often engage their community through social media, virtual running clubs, and mobile apps, fostering a sense of belonging and motivation among their customers. By combining high-quality products with a community-focused approach and smart use of technology, these brands create a unique value proposition that resonates with runners of all levels.

What Are Some of The Best Running Brands?

On Cloud and Hoka are two brands that have significantly impacted the e-commerce running market.

On Cloud has gained a strong following for their innovative approach to running shoes. They're known for their 'CloudTec' technology, which uses hollow pods on the soles of the shoes to provide cushioning and a responsive run. This unique feature sets them apart, offering runners a feeling of running 'on clouds' with a blend of comfort and performance. On Cloud’s focus on lightweight design and functional style has made their shoes popular among both casual joggers and serious athletes. Their direct-to-consumer model, coupled with a sleek and user-friendly website, allows them to effectively reach and engage with a wide range of customers.

Hoka, on the other hand, stands out with its distinctive oversized midsoles, providing exceptional cushioning and support. Their shoes are designed to reduce the stress and impact on runners' joints, appealing especially to long-distance runners and those recovering from injuries. Hoka has successfully carved a niche by focusing on comfort and endurance, which has resonated with a broad audience in the running community. Their commitment to innovation and the distinctiveness of their product design has helped them build a loyal customer base.