Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Founded by women with sky-high standards, Lola makes period and sexual wellness products with you in mind. No mystery ingredients. Softer-than-soft period products with superior leak protection.
Get unprecedented insight into your health with an at-home vaginal microbiome test.
Bodyotics is a UK-based intimate wellness brand dedicated to empowering women through science-backed, body-safe products. Their offerings include medical-grade silicone menstrual discs, Kegel exercisers, and vaginal dilators, all designed in collaboration with pelvic health experts to support comfort, confidence, and sustainability. With a focus on reducing stigma and promoting self-care, Bodyotics combines thoughtful design with eco-conscious packaging to enhance women's well-being at every stage of life.
Personalized prenatals to optimize your fertility outcomes, delivered right to your door.
Jubilance offers a science-backed supplement designed to relieve emotional PMS symptoms like anxiety, irritability, and mood swings. Formulated with clinically studied ingredients, it helps support hormonal balance and mental well-being throughout the month.
One Sol Supps is a women-focused supplement brand offering clean, effective formulas to support fitness, wellness, and hormonal balance. From plant-based protein powders to pre-workouts and metabolism boosters, One Sol products are designed to fuel your body and empower your lifestyle.
Hummingway patches are designed to help soothe period pain. Its first product, The Cycle Soother, provides a healthy, holistic option for powerful, purposeful self-care.
Cheeky Bonsai is the female personal care company that makes UTI essential products including at-home UTI test kit, UTI drink mix, and UTI pan relief.
Totm offers period care made with organic and biodegradable materials. Good for you and for the planet.
Direct-to-consumer (D2C or DTC) female care brands are trailblazers in the personal care industry, providing products specifically designed for women's health and hygiene directly to their doorsteps. This innovative business model eliminates the middleman, offering a direct line between manufacturers and consumers. By harnessing the power of e-commerce, these brands offer convenience, privacy, and a personalized shopping experience.
They range from menstrual care products to fertility trackers, showcasing a commitment to addressing the comprehensive spectrum of women's health needs. The emphasis on quality, sustainability, and inclusivity sets these brands apart, ensuring every woman feels seen, understood, and catered to.
In the vibrant landscape of DTC female care, several brands stand out for their exceptional products, customer engagement, and commitment to women's health. Lola and Thinx have become household names, redefining the norms of menstrual care with their eco-friendly and innovative products.
Lola offers a customizable subscription service for organic cotton tampons, pads, and liners, prioritizing transparency and health. Thinx, on the other hand, champions period underwear designed to replace traditional menstrual products, emphasizing sustainability and comfort. These brands not only provide top-tier products but also foster communities around female health, empowering women with knowledge, support, and resources to navigate their health confidently.
The DTC female care category is witnessing a remarkable evolution, shaped by emerging trends that reflect changing consumer behaviors and values. Sustainability has taken center stage, with brands innovating to offer eco-friendly products that reduce waste, such as biodegradable pads and organic cotton products. Personalization is another key trend, as brands leverage technology to offer customized solutions that meet individual health needs and preferences.
Furthermore, there's a growing emphasis on holistic health, with products expanding beyond menstrual care to include sexual wellness, fertility, and menopause support, reflecting a broadening understanding of female health. These trends underscore a shift towards more conscious consumerism and a comprehensive approach to women's wellness, promising a future where female care is more inclusive, sustainable, and personalized.
Everything you need to build a better D2C brand, business and tech stack.
