Crown Affair sells high quality haircare rooted in ritual. The products are made using clean ingredients and effective formulations and the hair tools are beautifully handmade.
Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.
Overtone makes conditioner that colors your hair. Simple, right? Wash in bold color right from your shower in less than 15 minutes.
Jack Henry offers a range of male skin and hair care products, but their hero product is a clay pomade which provides an all-day effortless hold and adds thickness, texture and volume to your hair.
Gussi’s an innovative at home keratin-based smoothing treatment that leaves hair smoother, shinier and healthier than before. And, unlike many in-salon treatments, Gussi ditches the formaldehyde—a carcinogen that, if you can believe it, is found in most popular straighteners.
Luxy Hair provides premium hair extensions that blend seamlessly with your natural hair. Their extensions are made from 100% Remy human hair, offering a luxurious and versatile way to enhance your look.
Naturally derived and plant-based face & body care products for men, that deliver exceptional performance.
Hit reset on your routine and make the swap to sustainable self-care with the eco-friendliest shampoo, conditioner, deodorant and lip balm.
Direct-to-consumer (D2C/DTC) hair care brands are innovative companies that sell hair care products directly to customers through online platforms, bypassing traditional retail intermediaries. This model enables brands to offer personalized experiences, detailed product information, and tailored recommendations. D2C hair care companies often focus on unique selling propositions like natural ingredients, custom formulations, and eco-friendly packaging.
They leverage social media, influencer partnerships, and digital marketing to engage with their audience, providing a more intimate and interactive shopping experience. Brands like Function of Beauty, Prose, and Ouai have become leaders in this space, celebrated for their commitment to customization, quality, and customer satisfaction.
Among the standout D2C hair care brands, Function of Beauty, Prose, and Ouai distinguish themselves through their innovative approaches and high customer satisfaction. Function of Beauty offers fully customizable shampoo and conditioner sets based on an individual's hair type, goals, and preferences, making each product as unique as the customer themselves. Prose takes customization a step further by incorporating lifestyle and environmental factors into its bespoke formulations.
Ouai, founded by celebrity hairstylist Jen Atkin, marries luxurious, efficacious products with a chic, minimalist aesthetic, appealing to those looking for both performance and style. These brands excel by not only meeting the diverse needs of their customers but also by fostering a sense of community and belonging through their products.
The D2C hair care category is currently experiencing several dynamic trends. Personalization continues to be a significant driver, with brands offering increasingly sophisticated customization options to cater to individual hair care needs and preferences.
Sustainability is another key trend, as consumers demand eco-friendly packaging, natural ingredients, and cruelty-free practices. Additionally, the integration of technology for enhanced customer experiences, such as virtual consultations and hair analysis tools, is on the rise. These trends reflect a growing consumer desire for products that are not only effective and tailored to their specific needs but also align with their values and lifestyle choices.
Everything you need to build a better D2C brand, business and tech stack.
