Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Daily fasting mints and expert-led, personalized one-on-one metabolic coaching to help you (re)discover your best self.
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Real superfood gummies, none of the fake stuff. Part of a widespread conspiracy to trick you into being healthy.
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Plant-based protein with purpose. They aim to inspire a movement that encourages health beyond appearance and wellbeing beyond their own being.
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Bonafide creates non-prescription solutions that treat women’s health issues (menopause, PMS, vitamins), using ingredients from nature as often as they can to maximize effectiveness and relief.
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Motion Nutrition supports your body and mind with its organic supplements and protein shakes. Motion offers a variety of supplements, but one of its top sellers is Unplug (the UK's most-awarded natural sleep nootropic) which improve sleep quality. Its protein shakes also come in two flavors: creamy cacao and peanut butter.
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A holistic approach to sleep wellness. Proper combines supplements and 1:1 coaching to help you sleep better.
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Ritual is the health & wellness brand best known for its daily multivitamin made specifically for women.
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begin is a children's nutrition health company that empowers parents with the knowledge and tools to optimize their children's well being. Its first product, Begin Growing-up Prebiotics is an unflavored blend of fiber powder that can be mixed into drinks or food to support kids digestive health and regular bowel movements.
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Goldmine offers an everyday adaptogen powder blend that helps your body manage stress, boost energy, and improve overall wellness.
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Buoy is an oral rehydration solution that works in just a few drops. This flavorless, hydration solution refills your body with electrolytes and can be mixed into any liquid (even alcohol) Buoy offers 3 variations: hydration, energy, and immunity.
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Bio-fermented, probiotic wholefood powders and elixirs for gut health, glowing skin and wellbeing.
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Pzaz is a pocketable mist for instant positive energy. Designed to be more effective, efficient, safe, sharable, delicious, and environmentally friendly than any energy drink or shot.
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