The top 5's
The 5 most used tools in every category
Advertising
used by
327
brands

Tapad

Tapad enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally.

Advertising
used by
327
brands
Visit
used by
258
brands

Taboola

Find and engage over one billion relevant users across premium publishers at massive scale on the world leading native discovery platform.

Advertising
used by
258
brands
Visit
used by
214
brands

AdRoll

AdRoll centralizes essential marketing and advertising activities, all in one place, serving as mission control for your entire customer journey. By unifying your data, channels, and measurement, AdRoll makes it easier to send the right messages in the right places at the right times.

Advertising
used by
214
brands
Visit
used by
177
brands

Digital Window

AWIN is an affiliate marketing network. Formerly known as Affiliate / Digital Window, AWIN is a platform that contains thousands of affiliate programs that you can join and earn money from. It's particularly easy to join and easy to use.

Advertising
used by
177
brands
Visit
used by
162
brands

Refersion

Refersion is an affiliate tracking platform that manages your influencers and affiliates. It integrates with major eCommerce platforms and provides you with a place to bring on affiliates, create different offers, calculate commissions, and track how much an affiliate needs to be paid.

Advertising
used by
162
brands
Visit
Analytics
used by
579
brands

Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Analytics
used by
579
brands
Visit
used by
259
brands

Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Analytics
used by
259
brands
Visit
used by
202
brands

LiveRamp

Built on core capabilities rooted in connectivity, data access, identity, and data stewardship, LiveRamp is a suite of enterprise software solutions that enables data to be safely, easily, and securely connected for activation, measurement, and analytics.

Analytics
used by
202
brands
Visit
used by
190
brands

Segment

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Analytics
used by
190
brands
Visit
used by
156
brands

FullStory

FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

Analytics
used by
156
brands
Visit
Backend
used by
787
brands

Shopify

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Backend
used by
787
brands
Visit
used by
421
brands

React

React makes it painless to create interactive UIs. Design simple views for each state in your application, and React will efficiently update and render just the right components when your data changes.

Backend
used by
421
brands
Visit
used by
276
brands

WordPress

Use Wordpress to design and build your website using blocks without relying on developers. Wordpress also has a very large app store, so you can easily connect apps like Google Analytics or Mailchimp.

Backend
used by
276
brands
Visit
used by
181
brands

Squarespace

Squarespace is a website builder tool that is aimed predominantly at small business owners. It lets users create a professional site in a browser without coding and edit it easily thanks to a user-friendly content management system (CMS).

Backend
used by
181
brands
Visit
used by
146
brands

Shopify Plus

In short, Shopify Plus is for very successful Shopify businesses. Shopify Plus can handle over 10,000 transactions per minute, can operate with unlimited staff accounts and includes personalised, dedicated help and support which makes it the perfect platform for a large business.

Backend
used by
146
brands
Visit
Channel Marketing
used by
699
brands

Klaviyo

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Channel Marketing
used by
699
brands
Visit
used by
470
brands

MailChimp

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Channel Marketing
used by
470
brands
Visit
used by
185
brands

Attentive

Text based marketing for eCommerce stores. Attentive is used mainly as a way to promote offers via SMS, or otherwise used for abandoned carts or to promote retention. Attentive also directly integrates with eCommerce platforms such as Shopify.

Channel Marketing
used by
185
brands
Visit
used by
177
brands

Sendgrid

SendGrid provides and manages an email server on your company's behalf, so your communications with customers are reliably sent and delivered as needed. It's perfect when you need to send transactional emails, password recovery emails or notifications to users from your website.

Channel Marketing
used by
177
brands
Visit
used by
118
brands

Friendbuy

Activate referrals anywhere on your site. From incorporating friend referral to your site navigation, or within a post-purchase prompt, Use out-of-the-box or customised email designs to take advantage of event-based triggers to power more communications to customers.

Channel Marketing
used by
118
brands
Visit
Conversion Optimization
used by
375
brands

Google Optimize 360

Make a great impression on each and every visitor. Easily run tests on your website – for free – so it works better for your customers and your business.

Conversion Optimization
used by
375
brands
Visit
used by
214
brands

Shogun

Shogun is a drag-and-drop eCommerce landing page builder. Using Shogun, users can build optimized, high-converting landing pages for their ecommerce stores. You can design landing pages, blog pages, product pages — or your entire Shopify store — with a powerful visual editor.

Conversion Optimization
used by
214
brands
Visit
used by
204
brands

Privy

Privy gives you tools to grow your email list faster and increase average order size with popups, coupons, and more. It also sends abandoned cart emails automatically and can send triggered text messages based on abandoned carts.

Conversion Optimization
used by
204
brands
Visit
used by
158
brands

Optimizely

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

Conversion Optimization
used by
158
brands
Visit
used by
157
brands

Back in Stock

Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products the waiting customers are alerted instantly to bring them back to your store and complete the purchase.

Conversion Optimization
used by
157
brands
Visit
Operations
used by
86
brands

route

Route empowers brands to be intentional about their post-purchase experience with visual order tracking, package protection, effortless claim-filing, and the world’s first universal order history.

Operations
used by
86
brands
Visit
used by
26
brands

Signifyd

Signifyd’s Commerce Protection Platform removes the stress of ecommerce fraud prevention, abuse and payment regulation and thereby free retail professionals to focus on vital business initiatives and strategies.

Operations
used by
26
brands
Visit
used by
25
brands

Zonos

Zonos simplifies the international shopping experience for both merchants and shoppers. Zonos enables merchants to calculate accurate duties and taxes, present true landed cost, localize their checkout, receive foreign payments, mitigate fraud, and generate accurate international shipping rates.

Operations
used by
25
brands
Visit
used by
25
brands

Aftership

AfterShip keeps your customers updated of the whereabouts of their orders until delivery through an intuitive, customized tracking page and automated notifications. Build your own tracking page to include product marketing banners and Instagram images to impress, engage and upsell your customers.

Operations
used by
25
brands
Visit
used by
23
brands

Lumi

Lumi makes it easy to work directly with thousands of packaging and print factories. From custom boxes to labels, tape, and bags, you can produce sustainable, cost-effective packaging on Lumi.

Operations
used by
23
brands
Visit
Payments & Finance
used by
332
brands

Amazon Payments

Integrating Amazon Pay offers your customers a payment solution that's universally understood and trusted. With hundreds of millions of Amazon customers, the familiarity that comes with the checkout will reduce friction in your buying journey.

Payments & Finance
used by
332
brands
Visit
used by
149
brands

Afterpay

Afterpay is a ‘buy-now-pay-later’ platform that allows customers to pay for their purchases over four, fortnightly instalments. Retailers that offer Afterpay get paid immediately, but are charged a merchant fee of 4.17%. It’s like a modern-day credit card with an interest-free period.

Payments & Finance
used by
149
brands
Visit
used by
91
brands

Klarna

Klarna gives your customers flexibility on payment when purchasing from your store. Customers can split their purchase into manageable installments or pay for your order up to 30 days later. The merchant cost for each purchase is up to 0.30 USD + 3.29% per transaction.

Payments & Finance
used by
91
brands
Visit
used by
80
brands

Affirm

Affirm boasts that it can boost the average order value (AOV) customers spend when they’re shopping at your store by giving them a way to purchase your products with credit, but at a (potentially) lower cost than they would with a credit card.

Payments & Finance
used by
80
brands
Visit
used by
30
brands

Sezzle

Sezzle is a Buy Now Pay Later solution that enables customers to pay for goods in 4 instalments. Sezzle assumes all credit risk and the merchant gets paid in full immediately.

Payments & Finance
used by
30
brands
Visit
Customer Support
used by
214
brands

Zendesk

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

Customer Support
used by
214
brands
Visit
used by
125
brands

Gorgias

Gorgias centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.

Customer Support
used by
125
brands
Visit
used by
113
brands

Intercom

Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.

Customer Support
used by
113
brands
Visit
used by
113
brands

Smooch

Zendesk Sunshine (formerly Smooch) is a CRM tool focused on conversational commerce. With Sunshine, you can communicate with your customers across any channel quite seamlessly. From SMS, to Telegram, Facebook chat, Whatsapp and Twitter - You can centralize all of your communications in one place.

Customer Support
used by
113
brands
Visit
used by
76
brands

Ruby

Ruby’s here to answer your calls and connect with your website visitors, so you can focus on your business. We never call in sick. We never go on vacation. We are always on.

Customer Support
used by
76
brands
Visit
CX & Retention
used by
412
brands

Shopify Gift Cards

Shopify Gift Cards allows you to sell a gift card in your online store like any other product. You can also issue a gift card to a customer for free as a reward or incentive.

CX & Retention
used by
412
brands
Visit
used by
402
brands

Yotpo

Yotpo does a lot of things now - but at its core, it allows eCommerce stores to collect reviews, ratings, photos, and Q&A from their customers.

CX & Retention
used by
402
brands
Visit
used by
307
brands

Recharge Payments

ReCharge Payments is the leading Shopify subscription solution for online businesses. It makes it easy to transform one-time products into subscription options.

CX & Retention
used by
307
brands
Visit
used by
250
brands

Shopify Product Reviews

Shopify Product reviews allows you to add a customer review feature to your products. This provides a way for your customers to engage with you, as well as each other to encourage sales.

CX & Retention
used by
250
brands
Visit
used by
221
brands

Bold Commerce

Bold is subscription software for eCommerce merchants. With Bold, users can sign up for recurring purchases to a product on your site.

CX & Retention
used by
221
brands
Visit